Formula
Returning Customer Tax % = Returning Customer Tax Collected ÷ Returning Customer Net Revenue × 100
Formula Components
Example
Your store collected $2,450 in tax from returning customers who generated $35,000 in net revenue:How It Works
This metric divides the tax collected from returning customers by their net revenue, then multiplies by 100. The store-wide version divides by gross revenue instead, so the new and returning customer rates won’t average out to it. It reflects the effective tax rate applied to repeat customer orders. Geographic and product mix differences can cause this rate to vary over time.When to Use
Related Metrics
See all Adjustments metrics →