New Customer Refund + Discount: Combined First-Purchase Adjustments

Combined refunds and discounts for new customer orders, reflecting total revenue given back from first-time buyer transactions.

Formula

NC Refund + Discount = New Customer Refunds + New Customer Discounts

Formula Components

Metric	Definition
New Customer Refunds	Total dollar amount refunded to new customers
New Customer Discounts	Total discount amount applied to new customer orders

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Sum

Example

Your store processed $4,250 in combined adjustments for new customers this month:

Component	Amount	Share
New Customer Refunds	$1,850	44%
New Customer Discounts	$2,400	56%

How It Works

This metric sums refund amounts and discount amounts from orders placed by first-time customers. It represents the total revenue reduction specifically tied to new customer acquisition, helping you understand the true cost of converting first-time buyers.

When to Use

Scenario	Action
Evaluating acquisition costs	Factor in adjustments when calculating true CAC
Comparing customer segments	Assess if new customers have higher adjustment rates than returning
Promotion impact analysis	Measure discount burden from welcome offers
Product-market fit signals	High refunds may indicate expectation mismatches for new buyers

Metric	Relationship
New Customer Refunds	Refund component of this total
New Customer Discounts	Discount component of this total
Returning Customer Refund + Discount	Same metric for repeat buyers
Refund Amount	Total refunds across all customers
Discount Amount	Total discounts across all customers

See all Adjustments metrics →

Refund + Discount RC Refund + Discount

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics