Returning Customer Refund + Discount: Combined Adjustments

The combined total of refunds and discounts applied to orders from returning customers.

Formula

Returning Customer Refund + Discount = Returning Customer Refunds + Returning Customer Discounts

Formula Components

Metric	Definition
Returning Customer Refunds	Total refund amount for returning customer orders
Returning Customer Discounts	Total discount amount for returning customer orders

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Sum

Example

Your store processed $8,420 in returning customer adjustments this month:

Adjustment Type	Amount	Share
Refunds	$5,180	62%
Discounts	$3,240	38%
Total	$8,420	100%

How It Works

This metric sums all refunds and discounts applied to orders placed by returning customers. Returning customers are identified as shoppers who have made at least one previous purchase. The combined value represents the total revenue adjustment for this customer segment.

When to Use

Scenario	Action
Analyzing repeat buyer costs	Compare total adjustments against returning customer gross revenue
Loyalty program impact	Track if returning customers receive more discounts than new customers
Retention cost analysis	Factor combined adjustments into customer lifetime value calculations
Segment comparison	Compare against new customer adjustments to identify trends

Metric	Relationship
Returning Customer Refunds	Refund component of this metric
Returning Customer Discounts	Discount component of this metric
NC Refund + Discount	Same metric for new customers
Refund + Discount	Combined total across all customers

See all Adjustments metrics →

NC Refund + Discount Cancelled Orders

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics