Formula
New Customer Refunds = SUM ( Refund Amount ) WHERE customer_type = new
Formula Components
Example
Your store refunded $2,847 to new customers in March across 43 refunds:
A spike in Week 2 might indicate a product issue or misleading ad creative that attracted the wrong customers.
How It Works
This metric sums all refund amounts from orders placed by first-time customers. A customer is classified as “new” based on their order history in Shopify—their first completed order marks them as a new customer. High values may indicate product quality issues, unmet expectations from marketing, or sizing/fit problems affecting first impressions.When to Use
Related Metrics
See all Adjustments metrics →