New Customer Shipping Per Order: Average First-Buyer Shipping

The average shipping amount charged per new customer order.

Formula

New Customer Shipping Per Order = New Customer Shipping ÷ New Customer Orders

Formula Components

Metric	Definition
New Customer Shipping	Total shipping fees collected from first-time buyers
New Customer Orders	Count of orders from first-time buyers

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Ratio

Example

Your store tested free shipping for new customers over $75 in March:

Period	NC Orders	NC Shipping	NC Shipping/Order
January	847	$6,352	$7.50
February	912	$6,840	$7.50
March (promo)	1,156	$4,045	$3.50

The threshold promotion cut shipping per order by 53%—useful for measuring how acquisition offers affect revenue mix.

How It Works

This metric divides total shipping revenue from new customers by total new customer orders. It shows the average shipping contribution per first-time buyer transaction, helping you understand how shipping policies affect acquisition economics differently than retention.

When to Use

Scenario	Action
Evaluating free shipping thresholds	Compare shipping per order before and after threshold changes
New vs. returning customer comparison	Benchmark against RC Shipping Per Order to find behavior differences
Acquisition profitability	Include shipping revenue in CAC payback calculations
Shipping promotion testing	Measure revenue impact of new customer shipping offers

Metric	Relationship
New Customer Shipping	Numerator: total NC shipping revenue
New Customers	Denominator: NC transaction count
NC Shipping %	Shipping as percentage of new customer revenue
RC Shipping Per Order	Compare new vs. returning shipping patterns
Shipping Revenue	Total shipping from all customers

See all Adjustments metrics →

NC Shipping %RC Shipping

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics