The average shipping amount charged per new customer order.
| Metric | Definition |
|---|
| New Customer Shipping | Total shipping fees collected from first-time buyers |
| New Customer Orders | Count of orders from first-time buyers |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Ratio |
Example
Your store tested free shipping for new customers over $75 in March:
| Period | NC Orders | NC Shipping | NC Shipping/Order |
|---|
| January | 847 | $6,352 | $7.50 |
| February | 912 | $6,840 | $7.50 |
| March (promo) | 1,156 | $4,045 | $3.50 |
How It Works
This metric divides total shipping revenue from new customers by total new customer orders. It shows the average shipping contribution per first-time buyer transaction, helping you understand how shipping policies affect acquisition economics differently than retention.
When to Use
| Scenario | Action |
|---|
| Evaluating free shipping thresholds | Compare shipping per order before and after threshold changes |
| New vs. returning customer comparison | Benchmark against RC Shipping Per Order to find behavior differences |
| Acquisition profitability | Include shipping revenue in CAC payback calculations |
| Shipping promotion testing | Measure revenue impact of new customer shipping offers |
| Metric | Relationship |
|---|
| New Customer Shipping | Numerator: total NC shipping revenue |
| New Customers | Denominator: NC transaction count |
| NC Shipping % | Shipping as percentage of new customer revenue |
| RC Shipping Per Order | Compare new vs. returning shipping patterns |
| Shipping Revenue | Total shipping from all customers |
