The total sales tax collected from returning customer orders.
Returning Customer Tax Collected = SUM ( Tax Amount ) WHERE customer_type = returning_customer
| Metric | Definition |
|---|
| Tax Collected | Total tax collected from orders |
| customer_type = returning_customer | Filters to returning customers |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Sum |
Example
Your store collected $6,240 in taxes from returning customer orders in Q1:
| Month | RC Tax | RC Orders | Tax/Order |
|---|
| January | $1,890 | 328 | $5.76 |
| February | $2,120 | 364 | $5.82 |
| March | $2,230 | 412 | $5.41 |
How It Works
This metric sums all tax collected from orders placed by returning customers. A customer is classified as “returning” when they have at least one prior completed order in Shopify. Tax amounts reflect rates applied at checkout based on customer shipping address and product taxability.
When to Use
| Scenario | Action |
|---|
| Segment tax liability | Track tax owed from repeat buyer transactions |
| Compare customer segments | Benchmark against new customer tax to understand mix |
| Regional analysis | Break down by state to see where repeat buyers concentrate |
| Retention program impact | Monitor how loyalty efforts affect taxable order volume |
| Metric | Relationship |
|---|
| Tax Collected | Total tax across all customer types |
| Returning Customer Tax % | Tax as percentage of returning customer revenue |
| New Customer Tax | Compare acquisition vs retention tax collected |
| Tax Per Order | Average tax per transaction |
