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The share of returning customer orders that used at least one discount code or promotion.

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Formula

RC Discounted Orders % = ( Returning Customer Discounted Orders ÷ Returning Customer Orders ) × 100

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Formula Components

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Example

A brand emails a 10% loyalty code each month: In June the code went to the whole list instead of only lapsed buyers. Repeat orders rose 5%, but more than half of them now carry a discount. Many of those buyers would likely have reordered at full price.

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How It Works

Upstack counts returning customer orders whose discount total isn’t zero, divides by all returning customer orders in the period, and multiplies by 100. An order counts once, however many codes it used. This gives the same result as RC Discount Order Rate. For discount dollars as a share of repeat revenue, use RC Discount Gross Rate.
This measure used to be called Returning Customer Discount % and divided returning customer discount dollars by returning customer gross revenue. It now counts orders.

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When to Use

See all Adjustments metrics →