The average discount dollar value applied per order.
| Metric | Definition |
|---|
| Discount Amount | Total dollar value of all discounts applied |
| Orders | Total number of completed orders |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Ratio |
Example
Your store processed 3,200 orders in March with $12,800 in total discounts:
| Metric | Value |
|---|
| Discount Amount | $12,800 |
| Order Count | 3,200 |
| Discount Per Order | $4.00 |
How It Works
Discount Per Order divides total discount dollars by all orders—not just discounted orders. This shows the average revenue given away per transaction, helping you understand the true cost of promotions across your entire customer base.
When to Use
| Scenario | Action |
|---|
| Evaluating promotions | Compare pre and post-campaign to measure discount escalation |
| Protecting margins | Set thresholds to prevent discount creep from eroding profitability |
| Segmenting customers | Compare new vs returning customer discount per order |
| Benchmarking channels | Identify traffic sources that over-rely on discounts |
| Metric | Relationship |
|---|
| Discount Amount | Numerator: total discount dollars |
| Orders | Denominator: transaction count |
| Discount % | Discounts as percentage of gross revenue |
| Net AOV | Order value after discounts—compare to gauge margin impact |
