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Shipping % measures shipping revenue as a share of gross revenue, helping you understand how free shipping promotions affect what customers pay for delivery.

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Formula

Shipping % = Shipping Revenue ÷ Gross Revenue × 100

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Formula Components

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Example

Your store generated $125,000 in gross revenue last month, with $8,750 coming from shipping fees.

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How It Works

Shipping % divides your shipping revenue by gross revenue and multiplies by 100. Gross revenue doesn’t include shipping or tax, so the rate reads as shipping charged per dollar of products sold. A declining shipping percentage often indicates increased use of free shipping promotions or higher average order values that qualify for free shipping thresholds.

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When to Use

See all Adjustments metrics →