Shipping %: Share of Revenue from Shipping

Shipping % measures shipping revenue as a share of total revenue, helping you understand how free shipping promotions affect your margins.

Formula

Shipping % = Shipping Revenue ÷ Total Revenue × 100

Formula Components

Metric	Definition
Shipping Revenue	Total shipping fees collected from customers
Total Revenue	Total revenue from all orders including shipping and taxes

Metadata
Type	Percentage
Data Source	Shopify
Aggregation	Ratio

Example

Your store generated $125,000 in total revenue last month, with $8,750 coming from shipping fees.

Period	Shipping Revenue	Total Revenue	Shipping %
January	$8,750	$125,000	7.0%
February	$6,200	$130,000	4.8%
March	$4,500	$140,000	3.2%

How It Works

Shipping % divides your shipping revenue by total revenue and multiplies by 100. A declining shipping percentage often indicates increased use of free shipping promotions or higher average order values that qualify for free shipping thresholds.

When to Use

Scenario	Action
Launching free shipping promotions	Track how promotions reduce shipping % and impact margins
Analyzing margin trends	Compare shipping % across periods to understand profitability shifts
Setting shipping thresholds	Evaluate if free shipping thresholds affect customer behavior
Comparing customer segments	Check if new vs. returning customers have different shipping patterns

Metric	Relationship
Shipping Revenue	Numerator — total shipping fees collected
Shipping Per Order	Average shipping per transaction
Discount %	Similar percentage metric for discounts
Tax %	Similar percentage metric for taxes

See all Adjustments metrics →

Shipping Revenue Shipping Per Order

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics