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The number of orders from returning customers that were cancelled before fulfillment.

Formula

Returning Customer Cancelled Orders = COUNT ( Cancelled Orders ) WHERE customer_type = returning_customer

Formula Components


Example

Your store had 22 Returning Customer Cancelled Orders this month out of 2,340 returning customer orders:

How It Works

This metric counts orders placed by returning customers that were cancelled before fulfillment in Shopify. A customer is classified as “returning” if they have completed at least one previous purchase. Cancellations typically occur due to inventory stockouts, payment issues, or customer requests.

When to Use


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