The number of orders from returning customers that were cancelled before fulfillment.
| Metric | Definition |
|---|
| Cancelled Orders | Total count of cancelled orders |
| customer_type = returning_customer | Filters to orders from customers who have purchased before |
| Metadata | |
|---|
| Type | Number |
| Data Source | Shopify |
| Aggregation | Count |
Example
Your store had 22 Returning Customer Cancelled Orders this month out of 2,340 returning customer orders:
| Week | RC Cancellations | RC Orders | Cancel % |
|---|
| Week 1 | 4 | 580 | 0.7% |
| Week 2 | 8 | 610 | 1.3% (inventory issue) |
| Week 3 | 6 | 590 | 1.0% |
| Week 4 | 4 | 560 | 0.7% |
| Total | 22 | 2,340 | 0.9% |
How It Works
This metric counts orders placed by returning customers that were cancelled before fulfillment in Shopify. A customer is classified as “returning” if they have completed at least one previous purchase. Cancellations typically occur due to inventory stockouts, payment issues, or customer requests.
When to Use
| Scenario | Action |
|---|
| Protecting customer retention | Monitor cancellation trends among your most valuable buyers |
| Investigating inventory issues | Spikes may indicate stockouts affecting repeat purchasers |
| Measuring lost opportunity | Pair with RC Cancelled Amount for dollar impact |
| Comparing customer types | Benchmark against new customer cancellation rates |
| Metric | Relationship |
|---|
| RC Cancelled Amount | Dollar value of these cancellations |
| Cancelled Orders | Total cancellations (all customers) |
| NC Cancelled Orders | Same metric for first-time buyers |
| Returning Customers | Total returning customers (denominator for rate) |
