Average tax amount collected per returning customer order.
Returning Customer Tax Per Order = Returning Customer Tax Collected ÷ Returning Customer Order Count
| Metric | Definition |
|---|
| Returning Customer Tax Collected | Total tax collected from returning customer orders |
| Returning Customer Order Count | Total orders placed by returning customers |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Ratio |
Example
Your store collected $4,320 in tax from 540 returning customer orders in May:
| Metric | Value |
|---|
| Returning Customer Tax | $4,320 |
| Returning Customer Orders | 540 |
| RC Tax Per Order | $8.00 |
How It Works
This metric divides total tax collected from returning customers by their order count. Returning customers often purchase higher-value items, leading to higher per-order tax amounts. Compare against new customer tax to understand how buying patterns evolve after the first purchase.
When to Use
| Scenario | Action |
|---|
| Retention economics | Factor tax into true cost of repeat orders for LTV calculations |
| Regional segmentation | Identify which markets have higher tax burdens on loyal customers |
| New vs. returning | Compare against new customer tax to spot purchasing evolution |
| Pricing strategy | Understand how tax affects total order cost for price-sensitive segments |
| Metric | Relationship |
|---|
| Tax Per Order | Average tax across all customer types—baseline comparison |
| New Customer Tax Per Order | Compare new vs. returning customer tax behavior |
| Returning Customer Tax % | Tax as a percentage of returning customer revenue |
