The average shipping fee collected per returning customer order.
Returning Customer Shipping Per Order = Returning Customer Shipping Revenue ÷ Returning Customer Order Count
| Metric | Definition |
|---|
| Returning Customer Shipping Revenue | Total shipping fees collected from returning customers |
| Returning Customer Order Count | Number of orders from customers with prior purchases |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Ratio |
Example
Your store collected $5,640 in shipping from 1,128 returning customer orders in April:
| Metric | Value |
|---|
| Returning Customer Shipping | $5,640 |
| Returning Customer Orders | 1,128 |
| RC Shipping Per Order | $5.00 |
How It Works
This metric divides total shipping fees collected from returning customers by the number of returning customer orders. It reveals the average shipping contribution from repeat buyers—useful for comparing shipping behavior between new and returning customer segments.
When to Use
| Scenario | Action |
|---|
| Loyalty shipping analysis | Compare against NC Shipping Per Order to gauge loyalty benefits |
| Free shipping threshold | Test if free shipping offers drive more repeat purchases |
| Pricing strategy | Balance shipping fees with customer retention goals |
| Segment profitability | Factor shipping revenue into returning customer LTV |
| Metric | Relationship |
|---|
| Returning Customer Shipping Revenue | Numerator: total RC shipping revenue |
| New Customer Shipping Per Order | Compare acquisition vs retention shipping efficiency |
| Returning Customer Shipping % | Shipping as percentage of RC total revenue |
| Shipping Per Order | Overall average shipping per order |
