Returning Customer Shipping Per Order: Average Shipping Fee

The average shipping fee collected per returning customer order.

Formula

Returning Customer Shipping Per Order = Returning Customer Shipping Revenue ÷ Returning Customer Order Count

Formula Components

Metric	Definition
Returning Customer Shipping Revenue	Total shipping fees collected from returning customers
Returning Customer Order Count	Number of orders from customers with prior purchases

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Ratio

Example

Your store collected $5,640 in shipping from 1,128 returning customer orders in April:

Metric	Value
Returning Customer Shipping	$5,640
Returning Customer Orders	1,128
RC Shipping Per Order	$5.00

How It Works

This metric divides total shipping fees collected from returning customers by the number of returning customer orders. It reveals the average shipping contribution from repeat buyers—useful for comparing shipping behavior between new and returning customer segments.

When to Use

Scenario	Action
Loyalty shipping analysis	Compare against NC Shipping Per Order to gauge loyalty benefits
Free shipping threshold	Test if free shipping offers drive more repeat purchases
Pricing strategy	Balance shipping fees with customer retention goals
Segment profitability	Factor shipping revenue into returning customer LTV

Metric	Relationship
Returning Customer Shipping Revenue	Numerator: total RC shipping revenue
New Customer Shipping Per Order	Compare acquisition vs retention shipping efficiency
Returning Customer Shipping %	Shipping as percentage of RC total revenue
Shipping Per Order	Overall average shipping per order

See all Adjustments metrics →

RC Shipping %Tax Collected

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics