New Customer Shipping %: Shipping Share of New Buyer Revenue

New Customer Shipping % measures shipping fees as a share of total revenue from first-time buyers.

Formula

New Customer Shipping % = ( New Customer Shipping ÷ New Customer Total Revenue ) × 100

Formula Components

Metric	Definition
New Customer Shipping	Total shipping fees collected from new customer orders
New Customer Total Revenue	Total revenue from new customers including shipping and taxes

Metadata
Type	Percentage
Data Source	Shopify
Aggregation	Ratio

Example

Your store launched a free shipping over $75 promotion targeting new customers in March.

Period	NC Shipping	NC Total Revenue	NC Shipping %
January	$6,350	$84,670	7.5%
February	$5,890	$89,230	6.6%
March	$2,450	$98,000	2.5%

How It Works

New Customer Shipping % divides shipping revenue from new customers by their total revenue and multiplies by 100. A declining percentage often signals successful free shipping promotions or higher average order values qualifying for free shipping thresholds among first-time buyers.

When to Use

Scenario	Action
Acquisition shipping promotions	Track how free shipping offers for new customers affect margins
Comparing customer segments	Compare to Returning Customer Shipping % to find behavioral differences
Threshold optimization	Evaluate if free shipping minimums drive higher order values
Profitability analysis	Factor shipping economics into new customer acquisition costs

Metric	Relationship
New Customer Shipping	Numerator — shipping revenue from new customers
New Customer Total Revenue	Denominator — total revenue from new customers
Shipping %	Same calculation for all customers
RC Shipping %	Compare new vs. returning customer patterns

See all Adjustments metrics →

NC Shipping NC Shipping Per Order

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics