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New Customer Shipping % measures shipping fees as a share of net revenue from first-time buyers.

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Formula

New Customer Shipping % = ( New Customer Shipping ÷ New Customer Net Revenue ) × 100

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Formula Components

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Example

Your store launched a free shipping over $75 promotion targeting new customers in March.

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How It Works

New Customer Shipping % divides shipping revenue from new customers by their net revenue and multiplies by 100. The store-wide version divides by gross revenue instead, so the new and returning customer rates won’t average out to it. A declining percentage often signals successful free shipping promotions or higher average order values qualifying for free shipping thresholds among first-time buyers.

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When to Use

See all Adjustments metrics →