New Customer Shipping % measures shipping fees as a share of total revenue from first-time buyers.
| Metric | Definition |
|---|
| New Customer Shipping | Total shipping fees collected from new customer orders |
| New Customer Total Revenue | Total revenue from new customers including shipping and taxes |
| Metadata | |
|---|
| Type | Percentage |
| Data Source | Shopify |
| Aggregation | Ratio |
Example
Your store launched a free shipping over $75 promotion targeting new customers in March.
| Period | NC Shipping | NC Total Revenue | NC Shipping % |
|---|
| January | $6,350 | $84,670 | 7.5% |
| February | $5,890 | $89,230 | 6.6% |
| March | $2,450 | $98,000 | 2.5% |
How It Works
New Customer Shipping % divides shipping revenue from new customers by their total revenue and multiplies by 100. A declining percentage often signals successful free shipping promotions or higher average order values qualifying for free shipping thresholds among first-time buyers.
When to Use
| Scenario | Action |
|---|
| Acquisition shipping promotions | Track how free shipping offers for new customers affect margins |
| Comparing customer segments | Compare to Returning Customer Shipping % to find behavioral differences |
| Threshold optimization | Evaluate if free shipping minimums drive higher order values |
| Profitability analysis | Factor shipping economics into new customer acquisition costs |
| Metric | Relationship |
|---|
| New Customer Shipping | Numerator — shipping revenue from new customers |
| New Customer Total Revenue | Denominator — total revenue from new customers |
| Shipping % | Same calculation for all customers |
| RC Shipping % | Compare new vs. returning customer patterns |
