Formula
Discounted Orders % = ( Discount Count ÷ Orders ) × 100
Formula Components
Example
A store runs a sitewide code over a holiday weekend in November:
Six in ten November orders used a discount. That tells you how many shoppers waited for a code, not how deep the codes were. A 5% code and a 40% code count the same here.
How It Works
Upstack counts every order whose discount total isn’t zero, divides by all orders in the period, and multiplies by 100. An order counts once, however many codes it used. The measure counts orders, not dollars. For discount dollars as a share of revenue, use Discount Gross Rate. Split it bycustomer_type to get New Customer Discounted Orders % and Returning Customer Discounted Orders %.
This measure used to be called Discount % and divided discount dollars by gross revenue. It now counts orders. If a saved report used Discount % for the dollar share, switch it to Discount Gross Rate.
When to Use
Related Metrics
See all Adjustments metrics →