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Total tax collected from new customer (first-time buyer) orders.

Formula

New Customer Tax = SUM ( Tax ) WHERE customer_type = new_customer

Formula Components


Example

Your store collected $8,420 in tax from new customers in Q1: March’s lower average tax aligns with a promotion that drove smaller first-time orders.

How It Works

This metric sums all tax collected on orders placed by first-time customers. A customer is classified as “new” when they have no prior completed orders in your Shopify store. Tax amounts are determined by Shopify’s tax calculations based on shipping destination, product category, and applicable tax rules.

When to Use


See all Adjustments metrics →