New Customer Shipping: Shipping Fees from First-Time Buyers

New Customer Shipping measures the total shipping fees collected from orders placed by first-time buyers.

Formula

New Customer Shipping = SUM ( Shipping Revenue ) WHERE customer_type = new

Formula Components

Metric	Definition
Shipping Revenue	Total shipping fees collected from orders
customer_type = new	Filters to orders from first-time customers with no prior purchases

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Sum

Example

Your store launched a free shipping over $50 promotion for new customers in March.

Period	New Customer Orders	NC Shipping Revenue	NC Shipping/Order
January	847	$6,352	$7.50
February	912	$6,840	$7.50
March	1,156	$4,045	$3.50

How It Works

New Customer Shipping sums all shipping fees from orders where the customer is making their first purchase. This metric helps you understand how acquisition-focused shipping promotions affect revenue and whether new customers pay differently for shipping than returning customers.

When to Use

Scenario	Action
Free shipping promotions for new customers	Measure revenue impact of acquisition shipping offers
New vs. returning shipping comparison	Compare to Returning Customer Shipping to find patterns
Acquisition economics	Factor shipping revenue into customer acquisition profitability
Shipping threshold testing	Track how minimum order thresholds affect new buyer behavior

Metric	Relationship
Returning Customer Shipping	Compare new vs. returning shipping patterns
NC Shipping %	Shipping as percentage of new customer revenue
NC Shipping Per Order	Average shipping per new customer order

See all Adjustments metrics →

Shipping Per Order NC Shipping %

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics