New Customer Shipping measures the total shipping fees collected from orders placed by first-time buyers.
New Customer Shipping = SUM ( Shipping Revenue ) WHERE customer_type = new
| Metric | Definition |
|---|
| Shipping Revenue | Total shipping fees collected from orders |
| customer_type = new | Filters to orders from first-time customers with no prior purchases |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Sum |
Example
Your store launched a free shipping over $50 promotion for new customers in March.
| Period | New Customer Orders | NC Shipping Revenue | NC Shipping/Order |
|---|
| January | 847 | $6,352 | $7.50 |
| February | 912 | $6,840 | $7.50 |
| March | 1,156 | $4,045 | $3.50 |
How It Works
New Customer Shipping sums all shipping fees from orders where the customer is making their first purchase. This metric helps you understand how acquisition-focused shipping promotions affect revenue and whether new customers pay differently for shipping than returning customers.
When to Use
| Scenario | Action |
|---|
| Free shipping promotions for new customers | Measure revenue impact of acquisition shipping offers |
| New vs. returning shipping comparison | Compare to Returning Customer Shipping to find patterns |
| Acquisition economics | Factor shipping revenue into customer acquisition profitability |
| Shipping threshold testing | Track how minimum order thresholds affect new buyer behavior |
| Metric | Relationship |
|---|
| Returning Customer Shipping | Compare new vs. returning shipping patterns |
| NC Shipping % | Shipping as percentage of new customer revenue |
| NC Shipping Per Order | Average shipping per new customer order |
