Formula
NC Discounted Orders % = ( New Customer Discounted Orders ÷ New Customer Orders ) × 100
Formula Components
Example
A brand shows a 15% welcome code in a popup on its landing pages:
In April the popup started showing on mobile too. New customer orders didn’t grow, but four in five first orders now carry the code. That’s more discount cost with no extra buyers to show for it.
How It Works
Upstack counts new customer orders whose discount total isn’t zero, divides by all new customer orders in the period, and multiplies by 100. An order counts once, however many codes it used. This gives the same result as NC Discount Order Rate. For discount dollars as a share of first-order revenue, use NC Discount Gross Rate.This measure used to be called New Customer Discount % and divided new customer discount dollars by new customer gross revenue. It now counts orders.
When to Use
Related Metrics
See all Adjustments metrics →