New Customer Discount %: Discount Share of Gross Revenue

New customer discounts as a percentage of new customer gross revenue.

Formula

NC Discount % = ( New Customer Discounts ÷ New Customer Gross Revenue ) × 100

Formula Components

Metric	Definition
New Customer Discounts	Total dollar value of discounts applied to new customer orders
New Customer Gross Revenue	Total revenue from new customers before adjustments

Metadata
Type	Percentage
Data Source	Shopify
Aggregation	Ratio

Example

Your new customers generated $85,000 in gross revenue with $10,200 in discounts:

Metric	Value
New Customer Gross Revenue	$85,000
New Customer Discounts	$10,200
New Customer Discount %	12.0%

How It Works

This metric divides new customer discounts by new customer gross revenue, then multiplies by 100. Higher percentages indicate heavier discount reliance for acquisition, which may signal necessary promotional investment or aggressive discounting that erodes first-purchase margins.

When to Use

Scenario	Action
Evaluating acquisition costs	Compare discount rates to CAC for true acquisition cost
Promotion effectiveness	Monitor if first-purchase discounts drive sustainable growth
New vs. returning comparison	Benchmark against returning customer discount rates
Margin optimization	Identify opportunities to reduce acquisition discounts

Metric	Relationship
New Customer Discounts	The numerator — total discount dollars
NC Discount Per Order	Average discount per new customer order
RC Discount %	Compare acquisition vs. retention discount rates

See all Adjustments metrics →

NC Discounts NC Discount/Order

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics