Returning Customer Refund Count: Orders Refunded by Repeat Buyers

The number of returning customer orders that had a refund issued.

Formula

Returning Customer Refund Count = COUNT ( Refunded Orders ) WHERE customer_type = returning_customer

Formula Components

Metric	Definition
Refunded Orders	Orders with refunds issued
customer_type = returning_customer	Filters to returning customers

Metadata
Type	Number
Data Source	Shopify
Aggregation	Count

Example

Your store had 89 returning customer refunds this quarter:

Channel	RC Refunds	RC Orders	Refund %
Meta Ads	38	720	5.3%
Email	32	850	3.8%
Organic	19	430	4.4%
Total	89	2,000	4.5%

How It Works

This metric counts orders placed by repeat customers that Shopify marks as refunded. A customer is classified as “returning” when they have at least one prior order in your Shopify store. The count includes full and partial refunds.

When to Use

Scenario	Action
Monitoring loyalty health	Compare RC refund count to NC refund count
Evaluating product changes	Track if updates increase refunds from regulars
Calculating refund rate	Use as numerator in Returning Customer Refund %
Identifying retention risks	Rising counts may signal declining satisfaction

Metric	Relationship
Returning Customer Refund %	This count divided by RC orders
Returning Customer Refunds	Dollar amount (this metric is the count)
New Customer Refund Count	Same metric for first-time buyers
Refund Count	Total refund count (all customers)

See all Adjustments metrics →

RC Refunds RC Refund %

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics