New Customer Discount Gross Rate: Discounts as % of Gross Revenue

New customer discount amount as a percentage of new customer gross revenue.

Formula

NC Discount Gross Rate = ( New Customer Discounts ÷ New Customer Gross Revenue ) × 100

Formula Components

Metric	Definition
New Customer Discounts	Total dollar value of discounts applied to first-time buyer orders
New Customer Gross Revenue	Total revenue from new customers before adjustments

Metadata
Type	Percentage
Data Source	Shopify
Aggregation	Ratio

Example

Your new customers generated $92,000 in gross revenue with $8,280 in discounts:

Metric	Value
New Customer Gross Revenue	$92,000
New Customer Discounts	$8,280
NC Discount Gross Rate	9.0%

How It Works

This metric divides new customer discount dollars by new customer gross revenue, then multiplies by 100. It measures how much of first-time buyer revenue is offset by promotional discounts. Higher rates indicate aggressive acquisition discounting that may reduce margins on initial purchases.

When to Use

Scenario	Action
Evaluating acquisition costs	Combine with CAC to understand true cost of new customer orders
Margin analysis	Monitor discount erosion on first-purchase profitability
New vs. returning comparison	Benchmark against RC Discount Gross Rate for retention efficiency
Promotion optimization	Identify if acquisition discounts can be reduced without hurting conversion

Metric	Relationship
NC Discount %	Related percentage metric for new customers
NC Discount Per Order	Average discount per new customer order
RC Discount Gross Rate	Compare acquisition vs. retention discount rates
Discount Amount	Total discounts across all customers

See all Adjustments metrics →

Discount Gross Rate RC Discount Gross Rate

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics