The percentage of orders that resulted in a refund.
| Metric | Definition |
|---|
| Refund Count | Number of orders with refunds processed |
| Orders | Total number of orders placed |
| Metadata | |
|---|
| Type | Percentage |
| Data Source | Shopify |
| Aggregation | Ratio |
Example
Your store processed 1,847 orders in March with 92 refunds:
| Period | Orders | Refunds | Refund % |
|---|
| Week 1 | 423 | 18 | 4.3% |
| Week 2 | 489 | 21 | 4.3% |
| Week 3 | 461 | 34 | 7.4% |
| Week 4 | 474 | 19 | 4.0% |
How It Works
Refund % calculates the ratio of refunded orders to total orders. The metric counts any order with a refund—partial or full—as one refund. This gives you a clear view of what percentage of customers received money back.
When to Use
| Scenario | Action |
|---|
| Quality monitoring | Track refund rates by product to identify defects |
| Campaign analysis | Compare refund rates across acquisition channels |
| Seasonal benchmarking | Monitor how return rates change during peak seasons |
| Operations review | Investigate spikes in refund % for fulfillment issues |
| Metric | Relationship |
|---|
| Refund Count | Numerator (raw count of refunds) |
| Orders | Denominator (total orders) |
| Refund Amount | Dollar value of refunds issued |
| Refund Per Order | Average refund amount per order |
