Refund %: Percentage of Orders Refunded

The percentage of orders that resulted in a refund.

Formula

Refund % = ( Refund Count ÷ Orders ) × 100

Formula Components

Metric	Definition
Refund Count	Number of orders with refunds processed
Orders	Total number of orders placed

Metadata
Type	Percentage
Data Source	Shopify
Aggregation	Ratio

Example

Your store processed 1,847 orders in March with 92 refunds:

Period	Orders	Refunds	Refund %
Week 1	423	18	4.3%
Week 2	489	21	4.3%
Week 3	461	34	7.4%
Week 4	474	19	4.0%

Week 3’s spike to 7.4% warrants investigation—check product quality or fulfillment issues.

How It Works

Refund % calculates the ratio of refunded orders to total orders. The metric counts any order with a refund—partial or full—as one refund. This gives you a clear view of what percentage of customers received money back.

When to Use

Scenario	Action
Quality monitoring	Track refund rates by product to identify defects
Campaign analysis	Compare refund rates across acquisition channels
Seasonal benchmarking	Monitor how return rates change during peak seasons
Operations review	Investigate spikes in refund % for fulfillment issues

Metric	Relationship
Refund Count	Numerator (raw count of refunds)
Orders	Denominator (total orders)
Refund Amount	Dollar value of refunds issued
Refund Per Order	Average refund amount per order

See all Adjustments metrics →

Refund Count Refund Per Order

⌘I

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics