The average tax amount collected per new customer (first-time buyer) order.
| Metric | Definition |
|---|
| New Customer Tax | Total tax collected from first-time buyer orders |
| New Customers | Number of orders from first-time buyers |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Ratio |
Example
Your store collected $1,890 in tax from 270 new customer orders in April:
| Metric | Value |
|---|
| New Customer Tax | $1,890 |
| New Customer Orders | 270 |
| NC Tax Per Order | $7.00 |
How It Works
This metric divides total tax collected from new customers by their order count. Higher values often correlate with larger first-time orders or sales in higher-tax jurisdictions. Use it alongside geographic segmentation to understand regional tax burdens affecting new customer acquisition economics.
When to Use
| Scenario | Action |
|---|
| Regional analysis | Compare across states/countries to understand tax impact on acquisition |
| New vs. returning | Benchmark against returning customer tax to spot purchasing differences |
| Total order cost | Combine with AOV to show customers’ complete cost burden |
| Campaign planning | Factor regional tax into ROAS targets for new customer campaigns |
| Metric | Relationship |
|---|
| Tax Per Order | Average tax across all customer types—baseline comparison |
| RC Tax Per Order | Compare new vs. returning customer tax behavior |
| New Customer Net AOV | Order value before tax—understand price vs. tax split |
| New Customer Total AOV | Full order value including tax |
