The average discount dollar value applied per returning customer order.
| Metric | Definition |
|---|
| Returning Customer Discounts | Total discount dollars applied to returning customer orders |
| Returning Customers | Number of orders placed by returning customers |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Ratio |
Example
Your store processed 856 returning customer orders in March with $6,848 in discounts:
| Metric | Value |
|---|
| RC Discounts | $6,848 |
| RC Order Count | 856 |
| RC Discount Per Order | $8.00 |
How It Works
Returning Customer Discount Per Order divides total discounts on repeat buyer orders by the number of those orders. Unlike the total discount figure, this metric normalizes for volume—revealing whether discount intensity is rising or falling as you scale retention.
When to Use
| Scenario | Action |
|---|
| Retention cost tracking | Monitor per-order discount cost for repeat buyers |
| Segment comparison | Compare against new customer discount per order |
| Loyalty program analysis | Evaluate if loyalty discounts are creeping higher over time |
| Margin protection | Set thresholds to prevent discount escalation on repeat purchases |
| Metric | Relationship |
|---|
| RC Discounts | Numerator: total discount dollars for returning customers |
| Returning Customers | Denominator: returning customer order count |
| RC Discount % | Discounts as percentage of RC gross revenue |
| Discount Per Order | All-customer discount per order for comparison |
| NC Discount Per Order | Acquisition discount per order for segmented analysis |
