Returning Customer Shipping Revenue: Shipping Fees from Repeat Buyers

Returning Customer Shipping Revenue measures the total shipping fees collected from orders placed by customers who have purchased before.

Formula

Returning Customer Shipping Revenue = SUM ( Shipping Amount ) WHERE customer_type = returning_customer

Formula Components

Metric	Definition
Shipping Revenue	Total shipping fees collected from all orders
customer_type = returning_customer	Filters to orders from customers who have purchased before

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Sum

Example

Your store collected $4,850 in shipping fees from returning customers in March:

Metric	Value
Returning Customer Orders	970
RC Shipping Revenue	$4,850
Average Shipping Per RC Order	$5.00

How It Works

Returning Customer Shipping Revenue sums all shipping fees charged on orders placed by returning customers. A returning customer is any buyer who has at least one prior completed order in your Shopify store before the current order date.

When to Use

Scenario	Action
Shipping strategy analysis	Compare RC vs NC shipping to identify loyalty opportunities
Free shipping threshold testing	Measure impact of shipping offers on repeat purchases
Revenue composition breakdown	Understand shipping’s contribution to returning customer revenue
Retention program evaluation	Track if loyalty perks like free shipping affect repeat volume

Metric	Relationship
Shipping Revenue	Total shipping from all customers
New Customer Shipping	Compare acquisition vs retention shipping
RC Shipping %	Shipping as percentage of returning customer revenue
RC Shipping Per Order	Average shipping per returning customer order

See all Adjustments metrics →

NC Shipping Per Order RC Shipping %

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics