Returning Customer Shipping Revenue measures the total shipping fees collected from orders placed by customers who have purchased before.
Returning Customer Shipping Revenue = SUM ( Shipping Amount ) WHERE customer_type = returning_customer
| Metric | Definition |
|---|
| Shipping Revenue | Total shipping fees collected from all orders |
| customer_type = returning_customer | Filters to orders from customers who have purchased before |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Sum |
Example
Your store collected $4,850 in shipping fees from returning customers in March:
| Metric | Value |
|---|
| Returning Customer Orders | 970 |
| RC Shipping Revenue | $4,850 |
| Average Shipping Per RC Order | $5.00 |
How It Works
Returning Customer Shipping Revenue sums all shipping fees charged on orders placed by returning customers. A returning customer is any buyer who has at least one prior completed order in your Shopify store before the current order date.
When to Use
| Scenario | Action |
|---|
| Shipping strategy analysis | Compare RC vs NC shipping to identify loyalty opportunities |
| Free shipping threshold testing | Measure impact of shipping offers on repeat purchases |
| Revenue composition breakdown | Understand shipping’s contribution to returning customer revenue |
| Retention program evaluation | Track if loyalty perks like free shipping affect repeat volume |
| Metric | Relationship |
|---|
| Shipping Revenue | Total shipping from all customers |
| New Customer Shipping | Compare acquisition vs retention shipping |
| RC Shipping % | Shipping as percentage of returning customer revenue |
| RC Shipping Per Order | Average shipping per returning customer order |
