Shipping Per Order measures the average shipping fee collected per order, helping you understand shipping revenue efficiency.
Shipping Per Order = Shipping Revenue ÷ Total Orders
| Metric | Definition |
|---|
| Shipping Revenue | Total shipping fees collected from customers across all orders |
| Total Orders | Total number of orders placed in the selected period |
| Metadata | |
|---|
| Type | Currency |
| Data Source | Shopify |
| Aggregation | Average |
Example
Your store collected $8,160 in shipping fees across 1,500 orders in March.
| Metric | Value | Calculation |
|---|
| Shipping Revenue | $8,160 | Sum of all shipping fees |
| Total Orders | 1,500 | Count of completed orders |
| Shipping Per Order | $5.44 | $8,160 ÷ 1,500 |
How It Works
Shipping Per Order divides total shipping fees collected by the number of orders. This average helps you understand how much shipping revenue you generate per transaction and whether your shipping pricing strategy aligns with fulfillment costs.
When to Use
| Scenario | Action |
|---|
| Evaluating shipping profitability | Compare against actual fulfillment costs per order |
| Testing free shipping thresholds | Monitor impact when adjusting minimum order values |
| Analyzing regional shipping costs | Segment by customer location to identify pricing gaps |
| Benchmarking carrier performance | Compare shipping revenue vs carrier costs over time |
| Metric | Relationship |
|---|
| Shipping Revenue | Numerator — total shipping fees collected |
| Total Orders | Denominator — order count for averaging |
| Average Order Value | Compare shipping per order to AOV for shipping-to-revenue ratio |
