Shipping Per Order: Average Shipping Fee Per Order

Shipping Per Order measures the average shipping fee collected per order, helping you understand shipping revenue efficiency.

Formula

Shipping Per Order = Shipping Revenue ÷ Total Orders

Formula Components

Metric	Definition
Shipping Revenue	Total shipping fees collected from customers across all orders
Total Orders	Total number of orders placed in the selected period

Metadata
Type	Currency
Data Source	Shopify
Aggregation	Average

Example

Your store collected $8,160 in shipping fees across 1,500 orders in March.

Metric	Value	Calculation
Shipping Revenue	$8,160	Sum of all shipping fees
Total Orders	1,500	Count of completed orders
Shipping Per Order	$5.44	$8,160 ÷ 1,500

How It Works

Shipping Per Order divides total shipping fees collected by the number of orders. This average helps you understand how much shipping revenue you generate per transaction and whether your shipping pricing strategy aligns with fulfillment costs.

When to Use

Scenario	Action
Evaluating shipping profitability	Compare against actual fulfillment costs per order
Testing free shipping thresholds	Monitor impact when adjusting minimum order values
Analyzing regional shipping costs	Segment by customer location to identify pricing gaps
Benchmarking carrier performance	Compare shipping revenue vs carrier costs over time

Metric	Relationship
Shipping Revenue	Numerator — total shipping fees collected
Total Orders	Denominator — order count for averaging
Average Order Value	Compare shipping per order to AOV for shipping-to-revenue ratio

See all Adjustments metrics →

Shipping %NC Shipping

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​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics