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Cost per Custom Event measures how much advertising spend is required to generate one custom event tracked by the Upstack pixel.

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Formula

Cost per Custom Event = Channel Spend ÷ Custom Events

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Formula Components

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Example

Your e-commerce store spent $5,000 on advertising in January and tracked 2,500 custom events during that period.

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How It Works

Cost per Custom Event divides your total advertising spend by the number of custom events tracked by the Upstack pixel. Custom events are user-defined events that you configure to track specific actions relevant to your business, such as quiz completions, video views, or button clicks. This metric helps you understand the advertising cost associated with driving these custom engagement actions.

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When to Use

See all Engagement metrics →