Select Item: Product Selection Events

Select Item counts how many times visitors click or select a product from a list, collection, or search results page.

Formula

Select Item = COUNT ( select_item events )

Formula Components

Metric	Definition
select_item events	Individual product selection interactions tracked by the Upstack pixel

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your Shopify store’s homepage collection received 2,847 select item events this week, indicating strong product discovery engagement.

Page Type	Select Items	Conversion to View Content
Collection Page	1,523	78%
Search Results	892	82%
Homepage Featured	432	71%

How It Works

The Upstack pixel fires a select_item event when a visitor clicks or taps on a product within a list context (collection pages, search results, featured products, or recommendations). This event captures product engagement before the visitor reaches the product detail page.

When to Use

Scenario	Action
Measuring collection page effectiveness	Compare select item rates across different collection layouts
Evaluating search result relevance	Track how often search results lead to product clicks
Optimizing homepage merchandising	Analyze which featured product placements drive the most selections
Identifying navigation patterns	Understand how visitors discover products before viewing details

Metric	Relationship
View Contents	Fires after user views product detail page
Add to Carts	Next engagement step after viewing product
Page Views	Total page views including collection pages

See all Engagement metrics →