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Customize Product measures the total number of times customers personalized or configured a product, such as selecting custom options, engravings, or build-your-own configurations.

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Formula

Customize Product = COUNT ( customize_product events )

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Formula Components

|| Metadata | | ||---|---| || Type | Number | || Data Source | Upstack Pixel | || Aggregation | Count |

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Example

Your store offers product personalization on 500 items. In January, you tracked 3,847 customize product events across all channels.

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How It Works

The Upstack pixel fires a customize product event when a customer interacts with product customization features on your Shopify store. This includes selecting personalization options, configuring custom product builds, adding engravings, or choosing non-default product variants that require additional user input. Each customization interaction counts as one event.

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When to Use

See all Engagement metrics →