Custom Event Value: Total Revenue from Custom Events

Custom Event Value measures the total monetary value of user-defined custom events tracked by the Upstack pixel.

Metric	Definition
SUM	Aggregation function that totals all custom event values
Custom Event Values	Monetary value assigned to each custom event when tracked

Metric

Definition

SUM

Aggregation function that totals all custom event values

Custom Event Values

Monetary value assigned to each custom event when tracked

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Metadata

Type

Currency

Data Source

Upstack Pixel

Aggregation

Sum

Event Name	Value	Count	Avg Value
quiz_completed	$5,200	520	$10.00
wishlist_shared	$3,800	760	$5.00
video_watched	$2,100	700	$3.00
size_guide_opened	$1,400	520	$2.69

Event Name

Value

Count

Avg Value

quiz_completed

$5,200

520

$10.00

wishlist_shared

$3,800

760

$5.00

video_watched

$2,100

700

$3.00

size_guide_opened

$1,400

520

$2.69

How It Works

Custom Event Value sums the monetary value assigned to each custom event tracked by the Upstack pixel. Custom events are user-defined tracking events you configure for actions specific to your business—such as completing a quiz, sharing a wishlist, or watching a product video. Each event can include a custom value representing expected revenue impact or conversion likelihood. This metric helps quantify the total engagement value from custom interactions across your marketing campaigns.

When to Use

Scenario	Action
Micro-conversion valuation	Assign value to pre-purchase engagement signals
Feature ROI analysis	Measure revenue contribution from specific site features
Channel comparison	Compare custom event value contribution across advertising platforms
Funnel optimization	Identify which custom interactions correlate with conversions

Metric	Relationship
Total Events	Count of all tracking events including custom events
Events Value	Combined value of all tracked events

Metric

Relationship

Total Events

Count of all tracking events including custom events

Events Value

Combined value of all tracked events

METRICS

Custom Event Value: Total Revenue from Custom Events

Formula

Formula Components

Example

How It Works

When to Use

​Formula

​Formula Components

​Example

​How It Works

​When to Use

​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics