Select Content: Content Selection Events

Select Content counts the total number of times visitors select or click on content elements like promotional banners, featured products, or recommendation carousels.

Formula

Select Content = COUNT ( select_content events )

Formula Components

Metric	Definition
select_content events	Individual clicks on content elements such as promotions, banners, or featured items

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your Shopify store recorded 2,156 content selections last week across promotional elements.

Content Type	Selections	Click-Through Rate
Hero Banner	847	4.2%
Product Recommendations	612	3.8%
Category Spotlights	389	2.9%
Sale Badges	308	5.1%

How It Works

Select Content events fire when visitors interact with highlighted content elements on your store. The Upstack Pixel captures these interactions along with the content identifier, helping you understand which promotional placements and featured content resonate with visitors.

When to Use

Scenario	Action
Testing banner effectiveness	Compare select content rates across different banner designs
Low engagement on promotions	Reposition content or improve visual hierarchy
Optimizing product recommendations	Track which recommendation types drive the most clicks
Evaluating homepage layout	Measure content selection distribution across page sections

Metric	Relationship
View Contents	Content selection often leads to product views
Page Views	Broader context for content engagement
Add to Cart	Downstream conversion from content selection

See all Engagement metrics →