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Find Location measures the total number of times visitors used a store locator or searched for physical store locations on your site.

Formula

Find Location = COUNT ( Find Location Events )

Formula Components


Example

Your retail site recorded 2,847 store locator searches in April, indicating strong interest in physical store visits:

How It Works

The Upstack pixel fires a find location event each time a visitor uses your store locator functionality. This includes searches by zip code, city, or using the visitor’s current location to find nearby stores. Each search counts as one find location event, helping you understand how often visitors are looking to visit physical stores.

When to Use


See all Engagement metrics →