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Earn Virtual Currency counts the number of times visitors earn virtual currency, loyalty points, credits, or other in-app rewards on your site.

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Formula

Earn Virtual Currency = COUNT ( earn_virtual_currency events )

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Formula Components

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Example

Your loyalty program generated 4,892 earn events last month as customers accumulated rewards:

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How It Works

The Upstack Pixel fires an earn_virtual_currency event when a visitor earns virtual currency, loyalty points, or credits through actions like completing purchases, referring friends, or participating in promotions. Each event captures the currency type and amount earned, enabling you to analyze reward program engagement and identify which earning mechanisms drive the most participation.

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When to Use

See all Engagement metrics →