Find Location Value: Total Event Revenue

Find Location Value measures the total monetary value of all Find Location events tracked by your Upstack Pixel.

Formula

Find Location Value = SUM ( value ) WHERE event = find_location

Formula Components

Metric	Definition
value	The monetary value passed with each Find Location event
event = find_location	Filters to Find Location events tracked by the pixel

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

Your store’s Find Location feature generated $2,450 in attributed value last month from users searching for nearby store locations.

Week	Find Location Events	Find Location Value
Week 1	342	$580.00
Week 2	398	$675.00
Week 3	356	$605.00
Week 4	347	$590.00

How It Works

When a visitor triggers a Find Location event on your site, the Upstack Pixel captures the event along with any associated value. Find Location Value sums all these values over your selected time period, giving you insight into the revenue potential of location-based engagement.

When to Use

Scenario	Action
Measuring store locator ROI	Compare Find Location Value against feature development costs
Optimizing local SEO	Track value from users searching for locations
Evaluating omnichannel strategy	Assess online-to-offline engagement value
Campaign analysis	Measure location-based engagement from ad campaigns

Metric	Relationship
Find Locations	Event count this value is derived from
Cost per Find Location	Efficiency metric for location events
View Contents Value	Similar value metric for product views

See all Engagement metrics →