Add Billing Info: Track Checkout Payment Events

Add Billing Info counts the total times visitors submitted their billing or payment information during checkout.

Formula

Add Billing Info = COUNT ( add_billing_info events )

Formula Components

Metric	Definition
add_billing_info events	Individual events fired when a visitor enters billing information in the checkout flow

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your Shopify store had 2,847 visitors initiate checkout last week, and 1,923 of them entered billing information.

Stage	Count	Drop-off
Initiate Checkout	2,847	—
Add Billing Info	1,923	32.4%
Purchase	1,654	14.0%

How It Works

The Add Billing Info event fires when a visitor enters payment or billing details during the checkout process. This typically occurs after shipping information is entered and before the final purchase confirmation. Tracking this step helps identify where visitors abandon the checkout funnel.

When to Use

Scenario	Action
High checkout abandonment	Compare Add Billing Info to Initiate Checkout to find payment step friction
Payment method testing	Monitor billing completion rates when adding new payment options
Checkout optimization	Identify if billing form complexity causes drop-offs
Fraud concerns	Spike in billing entries without purchases may indicate testing behavior

Metric	Relationship
Initiate Checkouts	Previous step in the checkout funnel
Purchases	Next step after billing info is entered
Add Shipping Info	Related checkout step for shipping details

See all Engagement metrics →