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Events Value is the total monetary value across all events tracked by the Upstack pixel.

Formula

Events Value = SUM ( Event Value )

Formula Components


Example

Your store tracked 3,247 events with associated values during a promotional campaign.

How It Works

The Upstack pixel captures events across your site, including add-to-carts, checkouts, purchases, and custom events. Each event may include an associated monetary value. Events Value sums all these values to give you a complete picture of the monetary activity flowing through your conversion funnel.

When to Use


See all Conversions metrics →