Account Created: Track New Account Registrations

Account Created counts the number of times users successfully create new accounts in your application.

Formula

Account Created = COUNT ( account_created events )

Formula Components

Metric	Definition
account_created events	Events fired when a user completes account registration

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your SaaS application tracked 1,250 account_created events in January.

Metric	Value	Notes
Site Visitors	45,000	Total unique visitors
Account Created	1,250	New registrations
Signup Rate	2.78%	Visitor-to-account conversion

How It Works

The Upstack pixel tracks account_created events when users complete the account registration process. This is typically fired after email verification or when the user first logs in to their new account.

When to Use

Scenario	Action
Signup funnel analysis	Measure conversion from visitor to registered user
Campaign attribution	Identify which channels drive signups
Landing page testing	Compare registration rates across variants
Growth tracking	Monitor account creation trends over time

Metric	Relationship
Account Created Cost	Cost per new account
Account Created Value	Value attributed to new accounts
Signup Completed	Completed signup flow

See all Conversions metrics →