Subscription Downgraded Cost: Ad Spend for Downgrades

Subscription Downgraded Cost measures advertising spend associated with subscribers who downgraded.

Formula

Subscription Downgraded Cost = Ad Spend ÷ Subscription Downgraded

Formula Components

Metric	Definition
Ad Spend	Total advertising cost from connected ad platforms
Subscription Downgraded	Count of plan downgrades

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Ratio

Example

You spent $10,000 on advertising in January and had 45 downgrades.

Metric	Value	Notes
Ad Spend	$10,000	Monthly advertising cost
Subscription Downgraded	45	Plan downgrades
Subscription Downgraded Cost	$222.22	Ad spend per downgrade

How It Works

This metric divides your total ad spend by the number of downgrades. While not a direct causation metric, it helps identify channels that may be attracting subscribers who don’t retain their initial plan tier.

When to Use

Scenario	Action
Channel quality analysis	Identify sources with high downgrade rates
Acquisition targeting	Refine targeting to avoid downgrade-prone segments
CAC efficiency	Factor downgrades into true acquisition cost
Cohort analysis	Compare downgrade rates by acquisition source

Metric	Relationship
Subscription Downgraded	The denominator in this calculation
Subscription Downgraded Value	MRR lost to downgrades
Subscription Upgraded Cost	Cost for upgrades

See all Conversions metrics →