Trial Extended: Track Trial Extension Events

Trial Extended counts the total number of times a trial period was extended for users who needed more evaluation time.

Formula

Trial Extended = COUNT ( trial_extended events )

Formula Components

Metric	Definition
trial_extended events	Individual instances when a trial period is extended

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your SaaS product extended 342 trials in Q2 from various request channels.

Extension Reason	Extended	Later Converted	Conversion Rate
Sales Request	156	89	57%
Support Request	98	45	46%
Onboarding Issues	52	28	54%
Automated Offer	36	12	33%
Q2 Total	342	174	51%

How It Works

The Upstack Pixel fires when a trial period is extended, whether through manual sales action, support intervention, automated rules, or user request. This event helps track retention efforts for users who need additional time to evaluate your product.

When to Use

Scenario	Action
Measure retention efforts	Track how often trials are extended
Evaluate extension policies	Compare conversion rates by extension type
Identify at-risk users	Users requesting extensions may need help
Optimize trial length	High extensions may indicate trial is too short

Metric	Relationship
Cost per Trial Extended	Cost associated with trial extensions
Trial Ending Soon	Precursor event for extension candidates
Trial Expired	Users who didn’t extend or convert

See all Funnel Conversion metrics →