Payment Failed Value: Revenue at Risk from Failed Payments

Payment Failed Value totals the revenue at risk from failed payments.

Formula

Payment Failed Value = SUM ( value ) FROM payment_failed events

Formula Components

Metric	Definition
value	The monetary amount of each failed payment
payment_failed events	Events fired when payments fail

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

You had 89 failed payments in January with an average value of $52.

Metric	Value	Notes
Payment Failed	89	Failed payments
Avg Failed Value	$52	Average failed amount
Payment Failed Value	$4,628	Revenue at risk

How It Works

This metric sums the value attribute from all payment_failed events. The value represents revenue that was not collected due to payment failures, highlighting the potential recovery opportunity.

When to Use

Scenario	Action
Revenue recovery	Prioritize dunning based on failed value
Churn prevention	High-value failures need immediate attention
Billing optimization	Quantify impact of payment issues
Financial forecasting	Factor failed payments into projections

Metric	Relationship
Payment Failed	Count of failed payments
Payment Failed Cost	CAC associated with failures
Payment Succeeded Value	Collected revenue

See all Conversions metrics →