All Purchase Value: Total Revenue Across All Customer Types

All Purchase Value measures the total monetary value of every purchase event tracked by the Upstack pixel, combining revenue from all customer types.

Metric	Definition
Purchase Event Value	The monetary value of each completed order event tracked by the Upstack Pixel from your Shopify checkout

Metric

Definition

Purchase Event Value

The monetary value of each completed order event tracked by the Upstack Pixel from your Shopify checkout

Metadata
Type	Currency
Data Source	Upstack Pixel, Shopify
Aggregation	Sum

Metadata

Type

Currency

Data Source

Upstack Pixel, Shopify

Aggregation

Sum

Customer Segment	Purchase Value	% of Total
New Customers	$24,320	46.0%
Returning Customers	$26,180	49.5%
Subscription Initial	$2,340	4.4%
Total (All Purchase Value)	$52,840	100%

Customer Segment

Purchase Value

% of Total

New Customers

$24,320

46.0%

Returning Customers

$26,180

49.5%

Subscription Initial

$2,340

4.4%

Total (All Purchase Value)

$52,840

100%

How It Works

All Purchase Value aggregates the monetary value of every completed order event tracked by the Upstack Pixel on your Shopify store. This metric combines new customer revenue, returning customer revenue, subscription orders, and all other purchase types into a single unified value. It syncs with your Shopify order data in real-time for consistent revenue tracking across all advertising destinations.

When to Use

Scenario	Action
Measuring total campaign revenue	Use All Purchase Value to track combined revenue across all customer segments
Optimizing for value-based conversions	Send All Purchase Value to Meta, Google, and TikTok for value optimization
Comparing revenue across time periods	Track All Purchase Value week-over-week to measure overall growth
Calculating blended ROAS	Divide All Purchase Value by total ad spend for unified return on ad spend

Related Metrics

Metric	Relationship
All Purchases	Count of all purchase events — divide All Purchase Value by this for average order value
Cost per All Purchase	Ad spend per purchase — compare against average value for profitability analysis
Purchases Value	Original purchase value before customer type segmentation

METRICS

All Purchase Value: Total Revenue Across All Customer Types

Formula

Formula Components

Example

How It Works

When to Use

​Formula

​Formula Components

​Example

​How It Works

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​Related Metrics

Formula

Formula Components

Example

How It Works

When to Use

Related Metrics