Trial Extended Value: Track Extended Trial Revenue

Trial Extended Value represents the total monetary value attributed to trial extension events based on downstream conversions.

Formula

Trial Extended Value = SUM ( attributed_value ) WHERE event = trial_extended

Formula Components

Metric	Definition
attributed_value	Revenue attributed to each trial extension based on conversion tracking
event = trial_extended	Filters to trial extension events only

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

Your SaaS tracked 280 trial extensions in Q4 with $44,800 in attributed value.

Extension Type	Extensions	Attributed Value	Avg Value/Extension
Sales-Granted	140	$25,200	$180
Support-Granted	80	$11,200	$140
Automated	60	$8,400	$140
Q4 Total	280	$44,800	$160

How It Works

The Upstack Pixel attributes revenue to trial extension events by tracking the path from extension through to paid subscription. While extended trials convert at lower rates than standard trials, the users who do convert often become valuable long-term customers.

When to Use

Scenario	Action
Calculate extension ROI	Compare value against Cost per Trial Extended
Justify extension policies	Show revenue from extended evaluations
Optimize extension criteria	Identify which extensions generate value
Forecast revenue	Include extension pipeline in projections

Metric	Relationship
Trial Extended	Count of events this value is attributed to
Cost per Trial Extended	Acquisition cost to compare against value
Trial Converted Value	Final conversion value comparison

See all Funnel Conversion metrics →