Signup Started Value: Attributed Value of Signup Initiations

Signup Started Value totals the monetary value attributed to signup initiations.

Formula

Signup Started Value = SUM ( value ) FROM signup_started events

Formula Components

Metric	Definition
value	The monetary value attributed to each signup start
signup_started events	Events fired when users begin signup

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

You had 1,380 signup starts in January with an average attributed value of $15.

Metric	Value	Notes
Signup Started	1,380	Signup initiations
Avg Start Value	$15	Expected value per start
Signup Started Value	$20,700	Total attributed value

How It Works

This metric sums the value attribute from all signup_started events. The value typically represents expected revenue based on historical conversion rates from signup start to paying customer.

When to Use

Scenario	Action
Pipeline forecasting	Project revenue from signup intent
ROAS calculation	Calculate return on intent generation
Channel comparison	Compare expected value by acquisition source
Funnel optimization	Understand value at each stage

Metric	Relationship
Signup Started	Count of signup starts
Signup Started Cost	Cost per signup start
Signup Completed Value	Value from completions

See all Conversions metrics →