Content Downloaded Value: Lead Value from Downloads

Content Downloaded Value totals the monetary value attributed to content downloads.

Formula

Content Downloaded Value = SUM ( value ) FROM content_downloaded events

Formula Components

Metric	Definition
value	The monetary value attributed to each content download
content_downloaded events	Events fired when users download content

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

You had 227 content downloads in January with an average attributed value of $25.

Metric	Value	Notes
Content Downloaded	227	Downloads completed
Avg Download Value	$25	Expected value per download
Content Downloaded Value	$5,675	Total lead value

How It Works

This metric sums the value attribute from all content_downloaded events. The value typically represents expected revenue based on historical conversion rates from content download to customer.

When to Use

Scenario	Action
Content ROI	Calculate return on content investment
Pipeline projection	Estimate revenue from content leads
Channel comparison	Compare lead value by source
Content strategy	Prioritize high-value content types

Metric	Relationship
Content Downloaded	Count of downloads
Content Downloaded Cost	Cost per download
Demo Requested Value	Compare lead values

See all Conversions metrics →