Content Downloaded: Track Content Downloads

Content Downloaded counts the number of times users download gated content like ebooks, whitepapers, or guides.

Formula

Content Downloaded = COUNT ( content_downloaded events )

Metric	Definition
content_downloaded events	Events fired when a user downloads gated content

Your marketing site tracked 567 content_downloaded events in January.

Metric	Value	Notes
Content Page Views	4,500	Visitors to content pages
Content Downloaded	567	Downloads completed
Download Rate	12.6%	Visitor-to-download conversion

The Upstack pixel tracks content_downloaded events when users complete a content download—typically after submitting a lead form for gated content.

Scenario	Action
Content marketing ROI	Track downloads per content piece
Lead generation	Measure content as lead source
Campaign attribution	Identify channels driving downloads
Content optimization	Compare download rates across assets