Subscription Recurring Purchase Cost: Ad Spend per Repeat Order

Subscription Recurring Purchase Cost measures advertising spend associated with repeat subscription orders.

Formula

Subscription Recurring Purchase Cost = Ad Spend ÷ Subscription Recurring Purchases

Formula Components

Metric	Definition
Ad Spend	Total advertising cost from connected ad platforms
Subscription Recurring Purchases	Count of repeat subscription orders

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Ratio

Example

You spent $12,000 on advertising in January and had 2,137 recurring orders.

Metric	Value	Notes
Ad Spend	$12,000	Monthly advertising cost
Subscription Recurring Purchases	2,137	Repeat orders
Subscription Recurring Purchase Cost	$5.62	Cost per repeat order

How It Works

This metric divides your total ad spend by the number of recurring subscription orders. While recurring orders aren’t directly caused by ads, this helps contextualize overall marketing efficiency.

When to Use

Scenario	Action
Marketing efficiency	Contextualize ad spend against retention
Channel analysis	Compare recurring order rates by acquisition source
Retention marketing	Measure retention campaign effectiveness
Cohort performance	Analyze recurring rates by original source

Metric	Relationship
Subscription Recurring Purchases	The denominator in this calculation
Subscription Recurring Purchase Value	Recurring revenue
Subscription Initial Purchase Cost	Acquisition cost

See all Conversions metrics →