P90 AOV Purchases: Track Top-Tier Orders

P90 AOV Purchases counts orders with a value above the 90th percentile of your store’s average order value distribution.

Formula

P90 AOV Purchases = COUNT ( Orders ) WHERE order_value > P90_threshold

Formula Components

Metric	Definition
Orders	Total purchase events tracked by the Upstack pixel
P90_threshold	The 90th percentile of your historical order value distribution

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your Shopify store has a P90 AOV threshold of $275. In January, you received 282 orders above this threshold.

Metric	Value	Notes
Total Orders	2,820	All tracked purchases
P90 AOV Purchases	282	Orders > $275
P90 Percentage	10%	Top-tier order share

How It Works

The Upstack pixel calculates the 90th percentile of your historical order values to establish the P90 threshold. Any order above this threshold is counted as a P90 AOV Purchase. This represents your top 10% of orders by value—your whale customers.

When to Use

Scenario	Action
Whale hunting	Identify campaigns that attract top-tier spenders
VIP program targeting	Build audiences for exclusive offers
Luxury product tracking	Monitor high-ticket item performance
Channel quality	Find sources driving the highest-value customers

Metric	Relationship
P80 AOV Purchases	Lower threshold (80th percentile)
P70 AOV Purchases	Even lower threshold (70th percentile)
High AOV Purchases	Above-average order value purchases

See all Conversions metrics →