Fulfillment: Track Order Fulfillment Events

Fulfillment counts the number of orders that have been fulfilled (shipped) in your Shopify store.

Formula

Fulfillment = COUNT ( Fulfillment Events )

Formula Components

Metric	Definition
Fulfillment Events	Individual order fulfillment records from Shopify

Metadata
Type	Count
Data Source	Upstack Pixel, Shopify
Aggregation	Count

Example

Your Shopify store received 1,247 orders in January, and 1,189 fulfillments were recorded during the same period.

Period	Orders	Fulfillments	Fulfillment Rate
January 1–15	623	598	96.0%
January 16–31	624	591	94.7%
Total	1,247	1,189	95.3%

How It Works

Fulfillment events are captured when Shopify marks an order as fulfilled. This typically occurs when a shipping label is created or when the order is handed off to a carrier. Upstack syncs these fulfillment events in real-time from your Shopify store.

When to Use

Scenario	Action
Tracking shipping performance	Monitor fulfillments vs orders to identify backlog
Analyzing fulfillment speed	Compare fulfillment counts across time periods
Auditing warehouse operations	Spot days with low fulfillment counts
Reporting delivery metrics	Include in operational dashboards

Metric	Relationship
Purchases	Orders that fulfillments are associated with
Total Orders	All orders including unfulfilled
Refunds	Post-fulfillment returns

See all Conversions metrics →