Demo Requested: Track Demo Requests

Demo Requested counts the number of times users submit demo request forms.

Formula

Demo Requested = COUNT ( demo_requested events )

Formula Components

Metric	Definition
demo_requested events	Events fired when a user submits a demo request

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your marketing site tracked 234 demo_requested events in January.

Metric	Value	Notes
Site Visitors	12,500	Total visitors
Demo Requested	234	Demo form submissions
Demo Request Rate	1.9%	Visitor-to-demo conversion

How It Works

The Upstack pixel tracks demo_requested events when users submit a demo request form. This is a key lead generation metric for sales-led SaaS businesses.

When to Use

Scenario	Action
Lead generation	Track demo request volume
Campaign attribution	Identify channels driving demo requests
Sales pipeline	Forecast sales opportunities
Landing page optimization	Compare demo rates across pages

Metric	Relationship
Demo Requested Cost	Cost per demo request
Demo Requested Value	Value of demo requests
Trial Started	PLG alternative

See all Conversions metrics →