Account Created Value: Revenue from New Accounts

Account Created Value totals the monetary value attributed to new account registrations.

Formula

Account Created Value = SUM ( value ) FROM account_created events

Formula Components

Metric	Definition
value	The monetary value attributed to each account creation event
account_created events	Events fired when users complete registration

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Sum

Example

You had 250 account creations in January with an average attributed value of $50.

Metric	Value	Notes
Account Created	250	New registrations
Avg Account Value	$50	Average value per account
Account Created Value	$12,500	Total attributed value

How It Works

This metric sums the value attribute from all account_created events. The value can represent the expected LTV of a new account, the first payment amount, or a custom value you assign to signups.

When to Use

Scenario	Action
ROAS calculation	Calculate return on ad spend for signup campaigns
Channel value comparison	Compare attributed value across acquisition sources
Campaign ROI	Measure the monetary impact of marketing campaigns
Growth planning	Project revenue from signup volume

Metric	Relationship
Account Created	Count of new accounts
Account Created Cost	Cost to acquire accounts
Trial Started Value	Value from trial starts

See all Conversions metrics →