Schedule: Track Appointment Bookings

Schedule measures the total number of times visitors scheduled an appointment or event on your site.

Formula

Schedule = COUNT ( schedule_events )

Formula Components

Metric	Definition
schedule_events	Individual scheduling actions tracked by the Upstack pixel

Metadata
Type	Number
Data Source	Upstack Pixel
Aggregation	Count

Example

Your business had 247 schedule events in March across all marketing channels.

Channel	Schedule Events	Conversion Rate
Organic Search	89	3.2%
Paid Social	102	2.8%
Email	56	5.1%

How It Works

The Upstack pixel tracks every time a visitor completes a scheduling action on your site. This includes booking appointments, consultations, demos, or any calendar-based event. Each completed schedule action increments the count.

When to Use

Scenario	Action
Measuring lead generation	Track how many prospects book consultations or demos
Evaluating campaign performance	Compare schedule rates across marketing channels
Optimizing conversion funnels	Identify drop-off points before scheduling
Calculating cost per lead	Divide ad spend by schedule events to find acquisition cost

Metric	Relationship
Book Call	Similar conversion event for call bookings
Contact	Tracks contact form submissions
Cost per Schedule	Ad spend divided by schedule events

See all Conversions metrics →