Subscription Created Cost: Ad Spend per New Subscription

Subscription Created Cost measures how much you spend on advertising for each new subscription.

Formula

Subscription Created Cost = Ad Spend ÷ Subscription Created

Formula Components

Metric	Definition
Ad Spend	Total advertising cost from connected ad platforms
Subscription Created	Count of new subscriptions

Metadata
Type	Currency
Data Source	Upstack Pixel
Aggregation	Ratio

Example

You spent $10,000 on advertising in January and drove 283 new subscriptions.

Metric	Value	Notes
Ad Spend	$10,000	Monthly advertising cost
Subscription Created	283	New subscriptions
Subscription Created Cost	$35.34	Cost per new subscription

How It Works

This metric divides your total ad spend by the number of new subscriptions to calculate your cost per subscription acquisition. This is a key metric for understanding the economics of subscriber growth.

When to Use

Scenario	Action
CAC benchmarking	Track cost to acquire recurring customers
Channel comparison	Identify most efficient subscription sources
Budget allocation	Shift spend to lowest-cost channels
Unit economics	Factor into LTV/CAC calculations

Metric	Relationship
Subscription Created	The denominator in this calculation
Subscription Created Value	Revenue from new subscriptions
Trial Converted Cost	Cost for trial-originated subs

See all Conversions metrics →